ZeroNorth UTM Link Builder

AI TRACKING

Build consistent campaign links so GA4 attributes the traffic correctly. Fill the fields, copy the link, use it wherever you place it.

Destination page * — pick a ZeroNorth page or paste any URL

Source * utm_source — where the link lives. Type anything.

Recommended — click to use:

Medium * utm_medium — type of channel. Type anything.

Recommended — click to use:

Campaign utm_campaign — optional

Content utm_content — optional, A/B or placement

Convention: for anything AI-related, keep medium = ai-assistant and set source to the engine (chatgpt, perplexity…). This is what makes GA4 file it under AI traffic instead of Direct. Values are auto-lowercased and spaces become hyphens.

Your tagged link

Fill in the required fields above…

Saved links — this session

Nothing saved yet. Build a link and click “Save to list”.

Reminder: UTMs only track links you place yourself. Organic AI citations (where ChatGPT links you on its own) can’t be tagged — measure those with a GEO tool. · ZeroNorth